Types of E-Commerce - Drisha's Blog

Types of E-Commerce

The following are the 4 different types of e-commerce platforms:

  1. Business-to-Business (B2B)
  2. Business-to-Consumer (B2C)
  3. Consumer-to-Consumer (C2C)
  4. Consumer-to-Business (C2B)

1. Business-to-Business (B2B)

A B2B model of business involves the conduct of trade between two or more businesses/companies. The channels of such trade generally include conventional wholesalers and producers who are dealing with retailers.

2. Business-to-Consumer (B2C)

Business-to-Consumer model of business deals with the retail aspects of e-commerce, i.e. the sale of goods and/or services to the end consumer through digital means. The facility, which has taken the business world by storm, enables the consumer to have a detailed look at their proposed procurements before placing an order. After the placement of such orders, the company/agent receiving the order will then deliver the same to the consumer in a convenient time-span. Some of the businesses operating in this channel include well-known players like Amazon, Flipkart, etc. This mode of purchase has proved to be beneficial to the consumers when compared to the traditional method, as they are endowed with access to helpful contents which may guide their purchases appropriately.

3. Consumer-to-Consumer (C2C)

This business model is leveraged by a consumer for selling used goods and/or services to other consumers through the digital medium. The transactions here are pursued through a platform provided by a third party, the likes of which include OLX, Quickr, etc.

4. Consumer-to-Business (C2B)


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